Rihanna launched her latest collection with River Island today. Rihanna said "I literally designed everything I wanted to wear, exactly how I wanted to wear it." This collection has Rihanna's signature style stamped all over it, with her popular slogans "G4L" and "RiRi" featuring on a lot of the pieces, the collection also offers belly-baring tops, thigh-high splits, camouflage and oversized baseball gear.
The Rihanna for River Island collection will be released in two lots - autumn and winter - with the first autumn selection having a sportier feel to it which will be available in stores on September 12th, and the winter's party-ready outfits will be out in stores in November ready for you all to get your christmas and new year party dresses.
The campaign released today was shot with a 'New York street vibe' in a similar style to the catwalk collection Rihanna showed at London Fashion Week earlier in the year. To see more of the collection and the campaign check out the behind the scenes video on the River Island website.
This season it seems that the collection has some more wearable pieces suiting a range of styles, but as always in true Rihanna style a lot of flesh will be on show so its time to head to the gym ladies so you can be Rihanna ready come September.
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A really awesome collection!
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